Baja SAE is an intercollegiate engineering design competition for undergraduate and graduate engineering students organized by the Society of Automotive Engineers (SAE). The object of the competition is to simulate real world engineering design projects and their related changes. Each team is competing to have its design accepted for manufacturing by a fictitious firm. The students must function as a team to design, build, test, promote and compete with a vehicle within the limits of the rules. They must also generate financial support for their project, all while managing their educational priorities.